Dear Santa

CLIENT

Canadian Tire

​

PROJECT

Editorial, Page Layouts, Illustrations

THE CHALLENGE

The Dear Santa publication was developed as a large-scale seasonal campaign designed to inspire holiday shopping through emotionally driven storytelling and curated product discovery. The challenge was to organize a high volume of promotional, editorial, and lifestyle content into a cohesive customer experience that balanced retail objectives with an engaging, gift-focused narrative across print and supporting digital channels.

​

MY ROLE

I collaborated with a team of designers to complete the creative design and layout development of the publication from concept through final production, collaborating closely with marketing, merchandising, copywriting, and production teams. My responsibilities included designing editorial and promotional layouts, art directing and illustrating a series of custom visual assets. 

​

THE OUTCOME

The final publication delivered a visually engaging seasonal campaign that combined editorial storytelling with promotional retail communications in a clear and accessible format. Through strong typography, modular layout systems, and thoughtful information hierarchy, the publication improved content readability while maintaining consistent brand expression across print and digital channels. The project successfully supported seasonal marketing objectives while delivering high-quality creative assets within fast-paced production timelines.